Die sozialen Medien haben unseren Umgang mit der Öffentlichkeit grundlegend verändert. Dies gilt auch für unseren Sport. Was als innovative Möglichkeit zur Ansprache eines Zielpublikums begann, ist inzwischen zu einem wichtigen Instrument in den Bereichen Marketing, Public Relations und Serviceleistungen geworden. Die sozialen Medien erleichtern zwar den Kontakt zu Kunden und Freunden, sie haben aber auch einige Nachteile.
Die sozialen Medien unterliegen keiner Kontrolle. Auf Plattformen wie Facebook und Twitter kann jeder seine Meinung äußern. Dies führt zu interessanten Gesprächen, birgt aber auch große Gefahren. Eine ständige Überwachung der sozialen Medien ist notwendig, um positive und konstruktive Inhalte zu gewährleisten.
Weiter
Rafael de Santiago
FCI Präsident
1st International Congress for Show Judges – August 23rd, 2017
Opening address by Rafael de Santiago, FCI President
Ladies and Gentlemen,
Dear friends,
Welcome to the 1st International Congress for Show Judges!
I would like to thank The Ukrainian Kennel Union for offering this wonderful opportunity, which is supported by the FCI.
“It’s all about balance”
the title chosen for today’s congress is quite inspiring and I have no doubt that highly interesting exchanges will take place here between the participants and the speakers.
Today we will have the opportunity to initiate a worldwide discussion about topics regarding all the stakeholders of the global canine scene. The objective is certainly not to be prescriptive or to draw a list of solutions.
We can all be very proud of the facts and figures related to this 1st International Congress for Show Judges ever organised under the aegis of the FCI:
- 188 judges registered
- a large panel of international speakers
- an international audience too: 45 countries are represented
- an impressive programme in terms of the topics addressed and of the time dedicated to open discussion and exchange
We will leave this room with a wider perspective, there is little doubt about it!
Living in our beloved dog world is a very specific experience for us all and there are other key-aspects which are planned to be addressed later today: what about balance in communication and ethical behaviour? Within a very short period of time, communication channels have developed into very swift assistants, that is true, but sometimes they look more like mass destruction weapons than like neutral and objective tools of the communication trade! Maybe it is too high expectations, but I hope we can find balance – within our hobby – when it comes to live together, in mutual respect, in today’s hyper-connected world.
I look forward to a unique experience: I hope that, at the end of this gathering, we will be a stronger worldwide community of judges and as united as ever to defend our hobby and our dogs.
Thank you all for being here and enjoy the congress!
Rafael de Santiago
Président de la FCI