Social media has fundamentally changed the way we interact with our public at large and, even more, in our sport. What started as an innovative way to approach our target has become an essential tool for marketing, public relations and services. But as easy as social media has made it to connect with our customers and friends, it does come with some drawbacks.

There is no control on social media. Platforms like Facebook and Twitter allow anyone and everyone to share opinions which makes for interesting conversation, but it can be very dangerous. Social media must be continuously monitored to maintain a positive content.

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Rafael de Santiago
FCI President
Introducing Eukanuba NaturePlus+: Nature and Science Working in Harmony to Provide Dogs with Lifelong Health & Wellbeing

A desire for natural food is continuing to influence the pet food industry, as pet owners reflect their own eating behaviour in their pet’s diets. Thanks to Eukanuba’s new launch – NaturePlus+ – there is no longer a need to compromise on important added health benefits and core nutritional needs. NaturePlus+ combines all of the benefits of naturally sourced ingredients with the power of science to provide owners with a nutritional choice that they can be confident will support the lifelong health and wellbeing of their pet.

NaturePlus+ provides dogs with a healthy complete and balanced meal that is true to their nature, with tailored nutrition to suit each life stage from puppy to adult. The cornerstone of Eukanuba’s nutritional philosophy is that dogs evolved from carnivores and should be fed as nature intended. That’s why NaturePlus+ ensures a high level of animal protein of up to 81%1 , with premium animal protein deriving from natural human grade New Zealand lamb or North Atlantic salmon to fulfil a dog’s appetite as well as his core dietary needs.

NaturePlus+ is rich in additional benefits that help to keep dogs going the extra mile, including:

Unique DentaDefense system for healthy teeth and gums
Premium animal protein from lamb and salmon to promote lean muscles
L-carnitine to help maintain a healthy weight
Prebiotic fibres to optimise nutrient absorption and ease digestion
Tailored Omega 3 & 6 fatty acids for a healthy skin and coat
Optimal levels of DHA for smart trainable puppies and developing dogs
Slow release carbohydrates from whole grains to give dogs sustained energy

Eukanuba’s NaturePlus+ includes freshly frozen human grade natural lamb or North Atlantic salmon straight from the natural source as the main ingredient,
Wheat free , and with no added artificial flavours or colourants or GMO’s, NaturePlus+ provides dogs with only the healthiest and highest quality ingredients with natural and clinically proven benefits tailored to their life stage.

Combining these natural ingredients with scientific expertise provides complete nutrition for extraordinary pets.

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1 Out of total protein
2 Produced in a factory that handles wheat