Social media has fundamentally changed the way we interact with our public at large and, even more, in our sport. What started as an innovative way to approach our target has become an essential tool for marketing, public relations and services. But as easy as social media has made it to connect with our customers and friends, it does come with some drawbacks.

There is no control on social media. Platforms like Facebook and Twitter allow anyone and everyone to share opinions which makes for interesting conversation, but it can be very dangerous. Social media must be continuously monitored to maintain a positive content.

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Rafael de Santiago
FCI President
Double outdoor summer show in Reykjavik, Iceland, June 23-25

The Icelandic Kennel Club held a double outdoor dog show and a puppy show in Reykjavik, Iceland, June 23-25. Our esteemed judges over the three days were Andrzej Szutkiewicz, Audur Sif Sigurgeirsdottir, Asta Maria Gudbergsdottir, Fabrizio La Rocca, Hanne Laine Jensen, Kari Järvinen, Philip John and Stephanie Walsh.

Friday evening puppies from 3-9 months of age were shown. That evening the junior handling competition also took place where 24 juniors competed in two groups. Judge was M. Katrine Jeppesen from Denmark.

On Saturday our annual Reykjavík Winner show was held and 630 dogs of 92 breeds were entered and shown. On Sunday the International show took place where 645 dogs of 94 breeds were entered. Both days dogs competed for the titles best in show, best veteran in show and best junior in show.

© Olof Gyda Risten
Best in show-1, Reykjavik Winner show June 24th
Cockergold So U Think U Can Dance
English cocker spaniel
Owner: Thordis M. Hafsteinsdóottir (Iceland)
Breeder: Lotte Kristensen (Denmark)
Judges, from left to right: Asta Maria Gudbergsdottir, Audur Sif Sigurgeirsdottir, Kari Järvinen, Andrzej Szutkiewicz, Philip John, Hanne Laine Jensen, Herdis Hallmarsdottir (President of the Icelandic Kennel club) and Fabrizio La Rocca

© Olof Gyda Risten
Best in show-1, International show June 25th
Sankti-Ice Irresistible
St. Bernhard, short-haired
Owner/breeder: Gudny Vala Tryggvadottir (Iceland)
Judges from left to right: Stephanie Walsh, Audur Sif Sigurgerisdottir, Fabrizio La Rocca, Hanne Laine Jensen, Philip John, Andrzej Szutkiewicz, Asta Maria Gudbergsdottir and Kari Järvinen