Social media has fundamentally changed the way we interact with our public at large and, even more, in our sport. What started as an innovative way to approach our target has become an essential tool for marketing, public relations and services. But as easy as social media has made it to connect with our customers and friends, it does come with some drawbacks.

There is no control on social media. Platforms like Facebook and Twitter allow anyone and everyone to share opinions which makes for interesting conversation, but it can be very dangerous. Social media must be continuously monitored to maintain a positive content.

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Rafael de Santiago
FCI President


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Hokkaido, Japan, 16 July 2017